The fastest way to waste a local ad budget is to show the ad to people who cannot reach the shop. A cafe draws from a short walk, maybe a short drive. Everyone beyond that is a paid impression that will never become a visit.

So we draw a tight radius and spend everything inside it. The same money that buys a thin national reach buys a dense local one, where the people seeing the ad are the people who can actually walk in.

Then we measure against visits and calls, not likes. A cheap like from another city is worth nothing. A view from three streets away is worth chasing.

Small budgets do not fail because they are small. They fail because they are spread too thin to matter.